Home Staging Tips

These home staging tips are provided to assist property owners in preparing their space prior to listing it for sale. StagingWorks is Toronto’s premier home staging company and services the greater Toronto area. Please visit other pages of this website for more information and rates on our home staging services, condo staging services and vacant staging services.

We’ve all heard the saying that the real estate is all about location, location, location. But if you’re selling your house or condo in today’s market, you need to include presentation. This is a controllable factor that sellers can impact to have a major impact on the success of their sale.

Buyers need to emotionally connect with your house, condo or loft and be able to imagine living there before they will take the step to put in an offer.

The majority of our clients fall into one of three categories:

Sellers who are aware of the competition and want to “stand out from the house down the street”
Owners who have moved on before closing a deal, leaving a vacant property on the market
Older people – often with the help of their children – who are downsizing from a dated family house

With this in mind, we offer our top five home staging tips for sellers looking for a speedy and profitable sale.

1. Curb Appeal
Potential buyers may be visiting numerous properties on a Saturday afternoon. As a seller, your first priority is to get them in the door.

If your house’s curb appeal is not eye catching, they may simply decide not to stop at all. Put a fresh coat of paint on the front door, mow the lawn, trim the bushes, clean the windows, sidings and gutters, and add a wreath to the door or a pot of colourful flowers to give your property a well-maintained and welcoming feel.

2. First Impressions
Buyers form their first impressions of your property within seconds of stepping inside the front door. It is essential that the first impression be fabulous. The home needs to be impeccably clean, fresh and inviting.

If a buyer enters a property and is hit with the smell of kitty litter, and then notices a cracked tile at the front door, only to walk into a room covered in wallpaper from 1972, the general impression is: “We have a lot of work to do if we purchase this house.” However, if the tile is fixed, the cat takes a visit to a friend’s place for a couple of weeks and the living room is painted in a neutral colour, the impression created will be more in line with what buyers expect.

3. The Nose Knows 
Pet odours, smoke, stale or musty air can hit potential buyers before they have a chance to view the home. Unpleasant odours can be very off-putting and are often deal-breakers.

Now’s the time to do some deep cleaning and consider tossing or replacing items that hold odours, such a carpets, area rugs curtains and bedding. Find a friend or a relative who can pet-sit and ban smoking in the house.

4. Think Low Maintenance
Buyers do not want to invest in a house that has work to be done. They connect better with properties that are ‘move-in ready’. Anything less is inviting a reduction from the asking price.

The little details are important here. Fix chips in the paint, nicks in the walls or baseboards, broken tiles, leaky faucets and sticky doors or windows. Steam-clean the carpet and scrub the grout in the bathtub.

5. Knick Knack No
The way you live in your home is not the same as how you market and sell it. Pack up as much as possible, so that buyers are not distracted by your things and can focus on the space in your home.

Box up and store items like knick knacks, collectibles, and family photographs, piles of magazines, books and off-season clothes. Find room in a closet or cupboard for items in regular use like school bags or sports equipment, as well as your laundry. Your goal here is to show the property’s large functional living space.

For our post on 50 Do It Yourself home staging tips, click here.

Visit our blog for additional information, insights and home staging tips to sell for more.  Click here if you are a Toronto area home owner and here if you are a realtor.