Effective Real Estate Marketing and Home Staging Help Sell Annex House in 9 Days

October 31, 2013 | Home Staging, Tips and Projects

One of our recent projects was to stage a remarkable century home in Toronto’s popular Annex district. This historical home was built in 1879 and maintained many of its original features such as stained glass windows, architecture and woodwork.

The listing agents were The BREL Team and as part of their marketing program, they brought in a team of professional videographers. More than just a tour of the property, this video really tells the story of the home. It focuses on four key aspects to bring in prospective buyers.


The Space

Clean design, bright spaces and showing off the home’s best features were key during the staging of this property. Home staging is about creating a warm and inviting space that appeals to a broad range of buyers. In this video, the home looks spacious, uncluttered and move-in ready. Potential buyers can picture themselves cooking in the bright kitchen and retiring for the night in the clean, classic bedroom space.

The Lifestyle

Another important focus when marketing a home is promoting the lifestyle it offers to prospective buyers. Here, we see a relaxed atmosphere, which allows for hosting friends, creating new memories and enjoying a cup of coffee in the beautiful outdoor space. It also showcases this property’s flexibility, including a potential workspace. The staging for this home allows for selling more than just a house – it also sells a lifestyle.

The Neighbourhood

Located in a wonderful neighbourhood, this property was just a few minutes’ walk from great shops, restaurants and landmarks like Honest Ed’s. By prominently featuring the neighbourhood in this video, buyers can picture themselves walking next door to grab a latte during a break when working from home or strolling to the nearby market to pick up fresh produce for dinner.

The History

Another focus in this video was on the history of the home. We hear about the craftsmen who built the home and the large families of the past who happily lived here. We also see the home’s well maintained architecture and classic details that give the feel of a rich, celebrated past. We are able to make the link from the home’s history to creating our own history in this dwelling.

This beautiful Annex home sold in just nine days. The video is over here on YouTube. To discuss how your home could be staged and featured, please contact us. We would be happy to showcase your home’s story.

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